Benoit Fraylon is a French Artist / Designer living in Dubai, UAE.

Born in Le Mans upon the Tertre Rouge corner in 1984. Benoit fell in love with cars and motor racing at a very early age and pursued the dream of a career in vehicle design throughout his childhood. Graduating with a Bachelor degree of Product Design in France, followed by BA Hons Degree in Automotive Design in 2009 from the School of Art & Design of Coventry University.

 

It started him off on a path that would relocate him, after a 4 years stint in the UK, to Dubai where he became the Creative Director of W Motors for more than a decade, at the first Arabian manufacturer of Hypercars based in the Emirates.

 

In 2024, Benoit embarked on a new chapter, steering away from the automotive industry to explore the vast expanse of his passions. His pursuit of perfection knows no bounds, fueled by an eclectic array of interests spanning art, car design, motorsports, aviation, industrial and interior design, graphic design, fashion, and storytelling.